Tending Her Trauma & Perinatal Therapist Branding & Website
services:
Custom Branding Design, Brand Icons, Squarespace Website
The Story
Ruth Fong had built a beautiful practice: a trauma- and perinatal-therapy sanctuary in Pasadena and Sierra Madre, supporting women through fertility, pregnancy, postpartum, identity shifts and trauma. When she approached me, she knew she needed a brand and website that would reflect both her deep clinical expertise and the warm, human presence she brings to each client.
Together, we created an identity and online home that honours the richness of her work — grounded in research, anchored in healing — while making the experience feel intuitive, welcoming and beautifully intentional.
The design blends organic line illustrations with a warm, feminine, grounded neutral palette and refined typography to communicate safety and sophistication, while the site structure mirrors Ruth’s ethos — simple, honest, and built for connection. The result is a brand that earns trust instantly and a website that feels like an open door, inviting every visitor to exhale and begin.
Key words:
Warm, Grounded, Nurturing, Soft, Calming, Natural, Feminine, Delicate, Boho
Visit the website: www.tendingher.com
