How to create a Moodboard + FREE Moodboard Template (Illustrator + Canva)
THE WHY
"I have already created all the individual pieces of my own/clients branding, why do I need to present a brandboard?"
If you are asking this, then it is an excellent question! A Brand Board is your final collection of fonts, color, and patterns that are curated into a board that represents your new/refreshed brand as a whole. They are a great way to showcase a brand, and help the viewer to get an all round picture of your style and aesthetic. A brand board can include content like sumark and alternative logo designs, placements, images, iconography and more! Sometimes a brand board will be elaborated on further into more of a brand guideline book for larger companies, but often a one-page document is perfect for a blog or small business to quickly refer back to for style guidelines.
Here’s what I include in my client brand boards:
Main/primary logo.
Logo variations (submark, icons etc)
Color palette
Any supporting patterns /Graphic Elements
Fonts
Moodboard OR mockups
THE HOW
After you have finalised all your design assets from your branding project, start compiling them all onto this one brand board template to showcase your brand as a whole. If you need a smaller file size, you could save your logos etc as pngs and add them to the board, but personally I prefer to work with the original vectors just incase I need to tweak the sizes/alignment etc.
Create Your Own Brandboard Template
Simply hit the ‘download’ button and choose to use either the Canva or Illustrator template.
And you have now created a fully personalised brand board that you can use over and over again! Let me know in the comments below if you found this helpful, and if you want to see any other templates created to download :)
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