Sensory Travel Website Design
services:
Squarespace Website
The Story
Ester already had a Squarespace site in place. My role was to refine the structure, tighten the content, and make the Magazine experience more functional and user-friendly.
Rather than managing multiple blogs, we used the SquareWebsites universal filter plugin to create one central publishing hub. From there, carefully set-up summary blocks feed her Travel Inspiration and Design Hotels pages with curated content based on tags. This means she only needs to publish in one place, and the rest of the site updates automatically. It’s a smarter, more scalable approach that saves time while keeping the experience consistent for readers.
Across the site, we made her stunning imagery the focus, simplified the layout, added clear callouts for key offerings, and rewrote the contact form so it reflected her process more clearly.
Since the brand was grounded in sensory storytelling, I designed a custom set of icons for Sight, Sound, Smell, Taste, and Touch to further affirm this vision. These appear throughout the site alongside refined microcopy to support the central idea: travel as a fully sensory experience.
This was technically a website project, but the work was strategic at every level. The outcome is more aligned, easier to maintain, and purpose-built for the way Ester works.
Visit the website: sensorytravelexperiences.com
