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The PT Collective

The PT Collective website - www.theptcollective.co.nz

Pro Squarespace website

A boutique collection of health and fitness solutions, set amongst the vines in a high quality, private, well equipped studio on Marlborough's Golden Mile.

"Our Philosophy

Is to guide and inspire others to make fitness a habit and balance a lifestyle."

The PT Collective website.
The PT Collective calendar.  
Print Design, Squarespace Website, AllNicole MacdonaldDecember 1, 2015Comment
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No Luck Given

All, Logo & BrandingNicole MacdonaldJanuary 1, 2016
TIPS — For sending copy or a feedback doc to the creative in your life 🧡 Currently this is the next blog post I have in mind so here’s a little snippet! — I touched on this briefly in my Website Content Prompt workbook but now I want to cover in more depth actually sending quality content that makes it easy for your designer to understand and implement 🙌🏻 — TIP #1 - Send aaaaaaalllll the details. If you are sending feedback, or website copy or even printed copy, make sure to include the details such as actual links (the URL path), social media handles, an indication of what you want something to do, or a definitive item you want to be included (example: ‘use image123.jpg’ instead of ‘use an image’) etc . — WHY? As the creative, we are charged with designing your content into the end product and this is where the bulk of our time will be spent, it’s what you are investing your hard earned money in right? So for us, not being able to decipher what you want a particular part of the copy to do (example: ‘put link here’ but not mention what the link should do), having to trawl through your online presence looking for social handles or choose an image from a folder of 30 images when you have a certain one in mind anyway isn’t great use of our time. And it will result in more back and forth emails which takes up both our time. — I’d love to actually be a mind reader but unfortunately this wasn’t a course available at uni 🙈🔮 The goal is to just make your document as little about guesswork or up to interpretation as possible so we can design as efficiently as possible. — EXAMPLE - If you absolutely trust your designer and their choice of imagery for example, that’s great and you can specify you are happy for them to take the initiative. If you have a more specific need for certain images to go in certain places then this is where you need to specify especially if you give your designer 15+ images and say have at it (but in reality want certain images used in certain places) — More tips coming soon! 🧡
OFFCUTS — A little behind the scenes look at a recent offcut for a project I am working as part of the team at @wearebrandup 😋 — If you zoom in you can see the lovely wee details of the A’s and R’s with little cut out features. The font though not the final chosen, is becoming a firm favourite of mine for its high contrast editorial look 😍 — #brandupink
EXCUSE ME 🙋🏼‍♀️ — Ah yes, I just have a wee question for the designers out there, because I’m passionately curious: I’ve been saying it for ages that I wanted to create my most popular multi page resources as Indesign templates that you could add your own text/branding to properly - is this still something you’d be interested in purchasing? (Swipe right to see the Website Content Workbook that would be the first I’d get done) — Just testing the waters to see if the interest is still there 😋 These fully editable templates would be of a supremely high standard with free fonts used, paragraph styles, clean text box layouts as well as all the current interactive fields. You’d have full control of the colours, fonts and most importantly be able to change the text to your own business messaging. I.e. the Website Content Workbook is currently geared more towards @squarespace users but with the Indesign template, you could change the wording to be more Wordpress/Wix etc focussed 🥰 — Please let me know what you think in the comment section below, via DM or just a general old like would be fab 😋 I’ll put a pill up on my Stories too. — I want to always be putting out resources that are helpful and these might be the most useful yet!
PLAN — I am in full on planning and scheduling mode this month to ensure everything runs as smoothly as possible with multiple projects on the go. Growing your business and working with more clients can sometimes feel like you are having a great day out sailing and then your boat starts to take on water 🤪⛵️🌊 why? Because you’ve done the work to get these amazing clients on board but your processes start to let you down, suddenly your systems can’t keep up with the demand and you wonder why you are now up to your eyeballs in water (with the water being stress, lapsed timelines, dreams of leaving and working on a boat where you aren’t the captain) 😂 — What I’ve learned pretty early on is that when you want to have fully booked months, you have to put in the prep work to really hone your time management. I have a few ways I like to do this, and tools I recommend! — 1. Get those projects into @mydubsado ASAP. I know I harp on about it, but having your projects all in one place means everyone is accounted for — 2. Have an gauge as to how many projects you can take on. This one comes from experience, but you can also run the numbers and see what’s viable income wise as well as ensuring you can give everyone your quality time — 3. Write it down as a double sanity check. I’m in my third year of using @anorganisedlife physical planner and I couldn’t be without it. Sometimes putting pen to paper can help just commit any details to memory and hey, if the internet fails you still have a hard copy! — 4. Misc ways to keep tabs - @annadoingthings_ recently introduced me to @mondaydotcom which I am LOVING. I think this could be a game changer for productivity. Physical to do lists - I basically have a to do list stapled to my hand at all times. iPhone to-do lists in the Notes app - I love this because it’s so simple and no frills, I can pop in a list if I am out and don’t have my pad on me — I’m all about simplicity when it comes to systems and do prefer to use as little software as possible (I get overwhelmed easily 🙈). But I absolutely recommend having some go-to programs/apps/planners and having a game plan for when you get busy! What do you swear by for planning? ❤️
AUGUST — Jumping in the bandwagon to exclaim how the fudge are we already in August?! 🤣 I feel like I’ve got through the start of the year in a happy haze of buzzing months and then suddenly BAM outta nowhere we are knee deep in the latter half of the year and I’m having my biggest month to date 🥰 It’s a wild time and I wouldn’t have it any other way! — I once had someone tell me that I’d probably slow down in winter and that surely design would be seasonal, I wouldn’t be booking as many clients and needed to be careful and perhaps have a second job. I’ve continuously proven them wrong, design will always be timeless I think and yes there will be slow months and fully booked months but I think the demand will always be there as long as there are people continuously starting up new businesses with fantastic ideas. And I’ll be there for it! — My plan for August? Pretty much keep my head down, work hard like a busy bee 🐝 Try (🙈) to balance some self care time and sleep which already fell by the wayside as soon as we hit August, and create some design magic for my beautiful clients ❤️ nothing crazy, just dedication and some epic time management FTW! — And in the topic of self care, because I’ve got such a packed out month, I’m going to be as kind as possible to my mind and body and rest where possible. Might sneak in a nap here and there, surprise myself with flowers, buy that @meccacosmetica haul @ingridbinstedpickering @kasiaastanicich and @jasminedowling have me adding to daily 😂 — 📸: @affcreativelibrary #affcreativelibrary
SCENE — Well I just couldn’t wait to get my hot little hands on @moyo.studio’s latest scene creator, so thought I’d share a gorgeous behind the scenes shot of a brand element soon to wrap up, and you are going to love it! 😍🥳 — This brand design has colour, calmness as well as energy, it’s airy and light but bold and friendly and still simple and professional. And it’s all backed up by a wonderful women who’s going to help you drop stress and pressure and live and work with far more ease 🌿 — Ps more on the Moyo scene creator, it’s so freakin realistic, the colours and textures are just 😍 and it’s so versatile. You guys are just magicians I swear!
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